The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
Taylor & Francis, 19 dic 2016 - 628 pagine
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.
The sixth edition includes:
The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First ...
Richard M. Perloff
Anteprima limitata - 2016