Construction of the Viewer: Media Ethnography and the Anthropology of Audiences

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Peter Ian Crawford, Sigurjón Baldur Hafsteinsson
Intervention Press, 1996 - 310 pagine
In recent years audience research in cinema and media studies has turned to ethnography to find ways in which qualitative research methods could be improved in attempts to reach beyond the limitations of qualitative research. In this volume, containing both general theoretical work and more specific case studies, the various fields meet in an inspiring exchange of concepts and ideas, proving for the first time a substantial contribution to our understanding of aaudiences.a

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