Television and Its Viewers: Cultivation Theory and Research
Cambridge University Press, 9 set 1999 - 267 pagine
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.
Cosa dicono le persone - Scrivi una recensione
Nessuna recensione trovata nei soliti posti.
Methods of Cultivation Assumptions and Rationale
Methods of Cultivation and Early Empirical Work
Advancements in Cultivation Research
amount analysis answer argued associations audience average beliefs channels Chapter cognitive communication conservative consistent continue contribution correlations course crime critical cultivation research cultural deal dependent variables direct dominant early effects environment especially estimates evidence examine example expect exposure fact fear Figure findings further Gerbner given groups heavy viewers hypothesis idea ideological images impact important independent Indicators individual instance institutions interaction interests interpretations issues less liberal light look mainstreaming mass mean measures messages meta-analysis Morgan narrative noted observed overall patterns percent political position possible presented problem produce programs questions reality relationships reported respondents role sample seen sense significant simply social specific stories studies subgroups suggest television viewing tend theory tion values vari violence watch