Nudge: Improving Decisions About Health, Wealth, and Happiness

Copertina anteriore
Penguin, 24 feb 2009 - 320 pagine
1398 Recensioni
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
 
More than 750,000 copies sold
 
New York Times bestseller
An Economist Best Book of the Year
Financial Times Best Book of the Year


Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
 

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LibraryThing Review

Recensione dell'utente  - Razinha - LibraryThing

Disappointing, particularly given the pedigree of the authors. Simple concept (done better by others, by the way), coined phrase ("libertarian paternalism"?), people need, even want, to have their ... Leggi recensione completa

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

Recensione dell'utente  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Leggi recensione completa

Indice

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Improving School Choices
Should Patients Be Forced to Buy Lottery Tickets?
Privatizing Marriage
A Dozen Nudges
Objections
The Real Third
Acknowledgments

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Informazioni sull'autore (2009)

Thaler is the Henrietta Louis Johnson Professor of Economics at the Johnson Graduate School of Management at Cornell University.

Informazioni bibliografiche