Nudge: Improving Decisions About Health, Wealth, and Happiness

Copertina anteriore
Penguin, 24 feb 2009 - 320 pagine
1398 Recensioni
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’sáBlinkáand Daniel Kahneman’sáThinking Fast and Slow

New York Timesábestseller
Named a Best Book of the Year by TheáEconomist and theáFinancial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold
 

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Valutazioni degli utenti

5 stelle
198
4 stelle
507
3 stelle
480
2 stelle
172
1 stella
41

LibraryThing Review

Recensione dell'utente  - Razinha - LibraryThing

Disappointing, particularly given the pedigree of the authors. Simple concept (done better by others, by the way), coined phrase ("libertarian paternalism"?), people need, even want, to have their ... Leggi recensione completa

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

Recensione dell'utente  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Leggi recensione completa

Indice

6
Resisting Temptation
Following the Herd
When Do We Need a Nudge?
5
MONEY
HEALTH
How to Increase Organ Donations
Saving the Planet
FREEDOM
Should Patients Be Forced to Buy Lottery Tickets?
Privatizing Marriage
A Dozen Nudges
Objections
The Real Third
Copyright

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Informazioni sull'autore (2009)

Thaler is the Henrietta Louis Johnson Professor of Economics at the Johnson Graduate School of Management at Cornell University.

Informazioni bibliografiche