Creative Confidence: Unleashing the Creative Potential Within Us All

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Crown Business, 2013 - 288 pagine
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IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
 

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LibraryThing Review

Recensione dell'utente  - DoingDewey - LibraryThing

The authors Tom and David Kelley work together at the Stanford design school, where they help both people and companies to think creatively. In Creative Confidence, they share their personal ... Leggi recensione completa

LibraryThing Review

Recensione dell'utente  - ennuiprayer - LibraryThing

It wasn't exactly what I expected, but it's not difficult to extrapolate the lessons learned here and try it out in my daily life. Leggi recensione completa

Sommario

CHAPTER 2
37
CHAPTER 3
266
CHAPTER 5
280
Copyright

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Informazioni sull'autore (2013)

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.

Informazioni bibliografiche