The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

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Portfolio Penguin, 2017 - 390 pagine
Discusses how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into modern organizations.

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Informazioni sull'autore (2017)

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by companies around the world.

Ries has founded a number of startups and has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric. Eric served as the Entrepreneur in Residence at Harvard Business School and the Innovation Design Engineering Organization and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader's Guide, which went on to become one of the top Kickstarter book campaigns of all time. Eric lives in San Francisco with his wife and two children.

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