Positioning: The Battle for Your MindMcGraw-Hill Education, 3 gen 2001 - 224 pagine The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
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... Church had a clearly perceived position in the minds of the faithful . To most , the Church was the teacher of the law . Much emphasis was placed on rules , rewards , and punishment . The Church was consistent in its approach to old and ...
... Church is presently the " largest community of moral authority in American society . " ( A title bestowed upon it by the Protestant theologian ... Church had to answer this unanswered question in sim- Positioning the Catholic Church 179.
... Church , you have to go back 2000 years and retrace the steps of the Church . Instead of old annual reports , you have to rely on Scripture . In the search for a simple , direct expression of the role of the Church , two explicit ...
Sommario
Introduction | 1 |
What positioning is all about | 5 |
The assault on the mind | 11 |
Copyright | |
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