Positioning: The Battle for Your MindMcGraw-Hill Education, 3 gen 2001 - 224 pagine The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 5
... Jamaica . Investment or tourism ? Jamaica at the time needed both . But which should come first ? Obviously , investments won't do much for tourism , but many tourists work for big companies . If they come back from Jamaica with ...
... Jamaica : the Bahamas , Puerto Rico , the U.S. Virgin Islands , and Bermuda . Each of these des- tinations draws more visitors a year than Jamaica . What springs to mind when you mention any of these Carib- bean islands ? With one ...
... Jamaica , " a Rockefeller aide told The Wall Street Journal . " He's the person who gets involved in every detail and agonizes over every issue . " Presumably he is still agonizing over this one . 17 Positioning a product : Milk Duds ...
Sommario
Introduction | 1 |
What positioning is all about | 5 |
The assault on the mind | 11 |
Copyright | |
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