Positioning: The Battle for Your MindMcGraw-Hill Education, 3 gen 2001 - 224 pagine The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-2 di 2
... L'eggs and it was packaged in an egg- shaped container . The " supermarket " panty hose position made the L'eggs brand an enormous success and ultimately the largest - selling panty hose brand in the country . Positioning can affect the ...
... L'eggs was the first hosiery brand to be distributed in supermarkets and mass mer- chandise outlets . L'eggs now is the leading brand , with sales in the hundreds of millions . Another possibility is the heavy - user position . “ The ...
Sommario
Introduction | 1 |
What positioning is all about | 5 |
The assault on the mind | 11 |
Copyright | |
24 sezioni non visualizzate