Positioning: The Battle for Your MindMcGraw-Hill Education, 3 gen 2001 - 224 pagine The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 39
... going to learn about that person in the next 5 years . Since so little material about your candidate is ever going to get into the mind of the voter , your job is really not a " com- munication " project in the ordinary meaning of the ...
... going to benefit much from hard work . The problem is not what , but when , The extra effort , if it is going to be of much help , should be applied early to establish the precious posture of product leadership . With it , everything is ...
... going ? Or more impolitely , is it going anywhere at all ? Too many good people have taken their good prospects and locked them into situations that are doomed to failure . But fail- ure at least gives you a second chance . Even worse ...
Sommario
Introduction | 1 |
What positioning is all about | 5 |
The assault on the mind | 11 |
Copyright | |
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