Positioning: The Battle for Your MindMcGraw-Hill Education, 3 gen 2001 - 224 pagine The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
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... overcommunicated society . . .1 Chapter 1. What Positioning Is All About Many people misunderstand the role of communication in business and politics today . In our overcommunicated society , very little communication actually takes ...
Jack Trout, Al Ries. The overcommunicated society The answer is that we have become an overcommunicated soci- ety . The per - capita consumption of advertising in America today is $ 376.62 a year . ( That compares with $ 16.87 in the ...
... overcommunicated society is difficult . Yet you are often better off if communication doesn't take place . At least until you are ready to position yourself for the long term . You never get a second chance to make a first impression ...
Sommario
Introduction | 1 |
What positioning is all about | 5 |
The assault on the mind | 11 |
Copyright | |
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