Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalFT Press, 2002 - 302 pagine Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles. |
Sommario
V | xxxi |
VI | xxxii |
VII | 1 |
VIII | 3 |
IX | 5 |
X | 7 |
XI | 10 |
XII | 12 |
LXXX | 140 |
LXXXI | 144 |
LXXXIII | 146 |
LXXXIV | 148 |
LXXXV | 151 |
LXXXVI | 158 |
LXXXVII | 160 |
LXXXVIII | 161 |
XIII | 16 |
XIV | 20 |
XV | 24 |
XVI | 29 |
XVII | 30 |
XIX | 31 |
XX | 34 |
XXII | 36 |
XXIII | 38 |
XXIV | 39 |
XXV | 40 |
XXVI | 41 |
XXVII | 42 |
XXVIII | 43 |
XXIX | 44 |
XXX | 46 |
XXXI | 47 |
XXXII | 48 |
XXXIII | 49 |
XXXIV | 51 |
XXXV | 52 |
XXXVII | 53 |
XXXVIII | 54 |
XXXIX | 57 |
XL | 60 |
XLI | 61 |
XLII | 62 |
XLIII | 63 |
XLIV | 66 |
XLV | 67 |
XLVI | 69 |
XLVII | 71 |
XLVIII | 73 |
XLIX | 75 |
L | 76 |
LI | 77 |
LIII | 80 |
LIV | 81 |
LV | 82 |
LVII | 83 |
LVIII | 86 |
LIX | 89 |
LX | 90 |
LXI | 91 |
LXII | 93 |
LXIII | 94 |
LXIV | 97 |
LXV | 99 |
LXVI | 101 |
LXVII | 103 |
LXVIII | 105 |
LXIX | 106 |
LXX | 107 |
LXXI | 108 |
LXXII | 130 |
LXXIII | 132 |
LXXIV | 133 |
LXXV | 134 |
LXXVII | 136 |
LXXIX | 137 |
LXXXIX | 162 |
XCI | 163 |
XCII | 164 |
XCIII | 165 |
XCV | 166 |
XCVI | 167 |
XCVII | 168 |
XCVIII | 169 |
XCIX | 170 |
C | 172 |
CI | 173 |
CII | 176 |
CIII | 177 |
CIV | 179 |
CV | 184 |
CVI | 186 |
CVII | 188 |
CIX | 190 |
CX | 193 |
CXI | 197 |
CXII | 199 |
CXIV | 200 |
CXV | 201 |
CXVI | 202 |
CXVII | 206 |
CXVIII | 207 |
CXIX | 209 |
CXXI | 210 |
CXXII | 211 |
CXXIII | 212 |
CXXIV | 214 |
CXXV | 224 |
CXXVI | 227 |
CXXVII | 234 |
CXXVIII | 238 |
CXXIX | 244 |
CXXX | 249 |
CXXXI | 250 |
CXXXII | 251 |
CXXXIII | 253 |
CXXXIV | 256 |
CXXXV | 259 |
CXXXVI | 262 |
CXXXVII | 264 |
CXXXVIII | 265 |
CXXXIX | 267 |
CXL | 270 |
CXLI | 271 |
CXLII | 273 |
CXLIII | 275 |
CXLIV | 276 |
CXLV | 278 |
CXLVI | 279 |
CXLVII | 282 |
CXLVIII | 283 |
CXLIX | 283 |
| 286 | |
CLII | 289 |
Altre edizioni - Visualizza tutto
Creating Breakthrough Products: Innovation from Product Planning to Program ... Jonathan M. Cagan,Craig M. Vogel Anteprima non disponibile - 2001 |
Parole e frasi comuni
Aeron chair aesthetic approach attributes Black & Decker brand identity brand strategy coffee comfort competition complexity consumer core technology cost Creating Breakthrough Products desires Differentiation disciplines DynaVox effective engineers environment ergonomics ethnography experience focus focused function Fuzzy Front End goal GoodGrips Henry Dreyfuss Herman Miller human factors identify iMac innovation iNPD process insights interaction Iomega look manufacturing Mazda methods Miata Motorola needs Opportunity Gap peeler perceptual gaps phase PNC Park Positioning Map potential prod product concept product development process products and services profit prototypes quadrant Reprinted with permission result right cell Santoprene scenario SET Factors shown in Figure SnakeLight social Starbucks style and technology successful product SUVs Talkabout target market task analysis team members tech trends truck understanding Upper Right products usable user-centered iNPD Value Opportunity vehicle visual Zip Drive
Brani popolari
Pagina v - Stephan and Wayne R. Pace Powerful Leadership: How to Unleash the Potential in Others and Simplify Your Own Life Jonathan Wight Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue Yoram J.
Pagina v - Century Business: Managing and Working in the New Digital Economy James W. Cortada Making the Information Society: Experience, Consequences, and Possibilities Aswath Damodaran The Dark Side of Valuation: Valuing Old Tech, New Tech, and New Economy Companies Henry A. Davis and William W. Sihler Financial Turnarounds: Preserving Enterprise Value Sarv Devaraj and Rajiv Kohli The IT Payoff: Measuring the Business Value of Information Technology Investments Nicholas D.
Pagina v - Dale Neef E-procurement: From Strategy to Implementation John R. Nofsinger Investment Blunders (of the Rich and Famous)... And What You Can Learn From Them John R. Nofsinger Investment Madness: How Psychology Affects Your Investing. . . And What to Do About It Tom Osenton Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty Richard W.
Pagina v - David Gladstone and Laura Gladstone Venture Capital Handbook: An Entrepreneur's Guide to Raising Venture Capital, Revised and Updated Erica Orloff and Kathy Levinson, Ph.D.
Pagina ii - In an increasingly competitive world, it is quality of thinking that gives an edge—an idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all. We work with leading authors in the various arenas of business and finance to bring cutting-edge thinking and best learning practice to a global market. It is our goal to create...
Pagina v - Thomas L Barton, William G. Shenkir, and Paul L Walker Making Enterprise Risk Management Pay Off: How Leading Companies Implement Risk Management Deirdre Breakenridge Cyberbranding: Brand Building in the...
Riferimenti a questo libro
Die Innovationsmaschine: Wie die weltbesten Unternehmen Innovationen managen Rolf-Christian Wentz Anteprima non disponibile - 2007 |
Die frühen Phasen der Produktentwicklung: Eine empirische Analyse in der ... Birgit Verworn Anteprima non disponibile - 2005 |