Small Business Management: Creating a Sustainable Competitive Advantage

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SAGE Publications, 3 nov 2023 - 584 pagine
Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business.

Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

 

Sommario

Preface
Part III Early Decisions
What Is Small Business?
What Is an Entrepreneur?
Importance of Product Competitive Advantage
Chapter 3 Social Entrepreneurs Ethics and Strategic Planning
How to Create Competitive Advantage
Environmental Analysis
Chapter 8 Accounting Records and Financial Statements
Chapter 9 Small Business Finance
Chapter 10 The Legal Environment
Agreement
Strategy and Research
Location
Chapter 14 Professional Small Business Management
Chapter 15 Human Resource Management

Chapter 4 The Business Plan
Chapter 5 Franchising
Selecting a Franchise
Franchise Royalty and Advertising Fees
BusinessBuyout Alternative
Prior Work Experience
Glossary
Chapter 16 Operations Management
International Small Business
Endnotes
Index

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Informazioni sull'autore (2023)

Timothy S. Hatten is a professor at Colorado Mesa University in Grand Junction, Colorado, where he has served as the Chair of Business Administration and created the Study Abroad Program for CMU campus. He received his PhD from the University of Missouri-Columbia, his MS from Central Missouri State University, and his BA from Western State College in Gunnison, Colorado. He is a two-time Fulbright Scholar teaching small business and entrepreneurship at Reykjavik University in Iceland and Copenhagen Business Academy in Denmark. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He works with small businesses and serves on the Board of Directors of the Business Incubator Center in Grand Junction, Colorado. He is the author of the bestselling Small Business Management: Entrepreneurship and Beyond, 6e published by Cengage which has been used in more than 30 countries.

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