Predictably Irrational: The Hidden Forces that Shape Our Decisions

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HarperCollins Publishers, 6 mar 2009 - 304 pagine

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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LibraryThing Review

Recensione dell'utente  - robertwmartin - LibraryThing

The topic presented by the book was good and actually quite important to comprehend, but the book was too long to be really enjoyable. I understand that each of the chapters were to be discrete, but ... Leggi recensione completa

LibraryThing Review

Recensione dell'utente  - Razinha - LibraryThing

I recently saw Ariely's December 2008 TED lecture ("Are we in control of our decisions?") and picked this up to read. A fascinating subject that makes an interesting book, but even more interesting ... Leggi recensione completa

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Informazioni sull'autore (2009)

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.

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