Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money

The old rules of business are dead. Business has become less Wall Street and more Wild West-if you want market share, you need to be maverick. In order for your start-up to survive and thrive, you must make sales, create product, market your services, and hire employees. If you're one of the eight million entrepreneurs who doesn't have access to outside capital-or doesn't want the strings that come attached to it, Bootstrapping Your Business is your practical, comprehensive blueprint for starting and sustaining a profitable enterprise.