Design-driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean
Harvard Business Press, 2009 - 272 pagine
Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.
Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
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Design Driven Innovation: Changing the Rules of Competition by Radically ...
Anteprima limitata - 2009
Alberto Alessi Alessi Apple architects Artemide Artemide’s Bang & Olufsen brand breakthrough challenge chapter Coffee Piazza collaboration company’s competition competitors context create creative cultural prototypes deﬁnition design discourse design ﬁrm design-driven innovation design-driven research engineers envision example executives explore ﬁgure ﬁnd ﬁndings ﬁrm’s ﬁrms ﬁrst focused function game console give meaning Harvard Business School imitate immersion incremental innovation inﬂuence innovation of meanings innovation strategy insights interactions internal invest iPod Italy iTunes Store Kartell Kettle key interpreters lamp leverage light meaning to things meanings and languages Metamorfosi Michael Graves Nicolas Hayek Nintendo Panda people’s percent Philippe Starck PlayStation Politecnico di Milano preters process of design-driven product development product languages proﬁt proposals radical innovation reﬂects relational assets Roberto Verganti role scenarios share signiﬁcant sociocultural models speciﬁc Steve Jobs STMicroelectronics technology epiphany technology suppliers tion user-centered users vision watch