Synectics: The Development of Creative Capacity |
Dall'interno del libro
Risultati 1-3 di 26
Pagina 98
D : I want to build a road that doesn ' t wear out . Is there anything that doesn ' t go
to pot after a while ? C : Nothing I can think of . B : Is there something that loves a
wall . . . something that wants it to last forever ? C : Just the man who built it .
D : I want to build a road that doesn ' t wear out . Is there anything that doesn ' t go
to pot after a while ? C : Nothing I can think of . B : Is there something that loves a
wall . . . something that wants it to last forever ? C : Just the man who built it .
Pagina 99
B : What you have to do is build into the coral the wish to become a road . E : We
need synthetic coral . . . I like that " build in ” business . Glue has a built - in desire
to hold something together . This desire is put in at the factory and released for ...
B : What you have to do is build into the coral the wish to become a road . E : We
need synthetic coral . . . I like that " build in ” business . Glue has a built - in desire
to hold something together . This desire is put in at the factory and released for ...
Pagina 104
That would be ideal . How would you do it ? C : Who knows ? You ' d have to
build into the paint , at the factory , an affinity for wood . D : And you ' d have to
build in another “ wish ” . . . a wish to be evenly spread . B : Can you do anything
with ...
That would be ideal . How would you do it ? C : Who knows ? You ' d have to
build into the paint , at the factory , an affinity for wood . D : And you ' d have to
build in another “ wish ” . . . a wish to be evenly spread . B : Can you do anything
with ...
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Sommario
Introduction | 3 |
THE OPERATIONAL MECHANISMS | 33 |
SYNECTICS IN THE INDUSTRIAL MODEL | 57 |
Copyright | |
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ability accept activity actual Analogy apparent artist attempt basic become build candidate client closed commonplace concept concrete conscious constructive continually course creative process described developed Direct effective effort elements example experience fact familiar Fantasy feeling force function give given hand hold human idea identified imagination implied individual industrial insight instance interview intuition invention involved irrelevant kind language lead learned logical London look mean mechanisms metaphor mind nature Object observed operational paint person phase play possible potential practice present Press problem problem-solving psychological response result roof selection sense sessions solution spring strange success Symbolic Synectics group Synectics theory Synectors tapes technical technique theory things tion turn understand understood University viewpoint whole York