The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945Oxford University Press, 2000 - 401 pagine 'It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating' -Social History of Medicine'Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century' -Social History of Medicine'Extremely well-researched, well-written, and sobering account... the book is excellent and will appeal to a wide audience' -Business History Review'Authoritative account... many interesting details... some splendid photographs' -Times Literary SupplementThe Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. |
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The Global Cigarette: Origins and Evolution of British American Tobacco ... Howard Cox Anteprima limitata - 2000 |
The Global Cigarette: Origins and Evolution of British American Tobacco ... Howard Cox Anteprima limitata - 2000 |
Parole e frasi comuni
Africa Alford American Cigarette Industry American Tobacco Co arettes Argentina assets ATC’s BAT Archive SASS BAT Bulletin BAT Co BAT Co.’s BAT's BAT’s became began Bonsack machine Britain British American Tobacco British tobacco Brown & Williamson Calcutta cent chairman China Chinese cigarette exports cigarette manufacturing cigarette market cigarette sales company’s competition Corporation Cunliffe-Owen dated depot developed directors distribution Duke’s E. J. Parrish expand export trade factory foreign Hong Kong ILTD Imperial’s important India investment J. B. Duke Japan Japanese kretek leaf tobacco Letter Liggett & Myers Manchuria Monopolies Commission monopoly Murai Brothers Ogden ooo lb operations ordinary shares organization Parrish Papers profits purchase rival Shanghai share capital shareholders Singapore Sº Sº Sº Source South Southampton Archive T. V. Soong Tobacco Company tobacco industry tobacco leaf Tobacco London tobacco manufacturing whilst York