Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Harper Collins, 29 set 2009 - 272 pagine

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  



the power of Design thinking
Converting need into Demand 39
a Mental Matrix or These 63
building to think or The Power 87
returning to the surface or 109
spreading the Message or The 129
Design thinking Meets the 155
the new social Contract or Were 177
Design activism or Inspiring 203
Designing tomorrowToday 227
aCknowleDgMents 243
inDex 253

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Informazioni sull'autore (2009)

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

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