Change by Design: How Design Thinking Transforms Organizations and Inspires InnovationHarper Collins, 29 set 2009 - 272 pagine In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. |
Sommario
Converting need into Demand 39 | |
a Mental Matrix or These 63 | |
building to think or The Power 87 | |
returning to the surface or 109 | |
spreading the Message or The 129 | |
Design thinking Meets the 155 | |
the new social Contract or Were 177 | |
Design activism or Inspiring 203 | |
Designing tomorrowToday 227 | |
aCknowleDgMents 243 | |
inDex 253 | |
Altre edizioni - Visualizza tutto
Change by Design: How Design Thinking Transforms Organizations and Inspires ... Tim Brown Anteprima non disponibile - 2009 |
Change by Design: How Design Thinking Transforms Organizations and Inspires ... Tim Brown Anteprima non disponibile - 2009 |
Parole e frasi comuni
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