Economic Perspectives on Craft Beer: A Revolution in the Global Beer IndustryChristian Garavaglia, Johan Swinnen Springer, 19 dic 2017 - 494 pagine This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.
The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries. |
Sommario
2 | |
3 | |
Part II Country Studies | 52 |
Strategic Connections to Macro and European Brewers | 53 |
3 The Canadian Craft Beer Sector | 89 |
The Case of Colombia | 115 |
Craft Beer Nation? | 137 |
The Emergence of Microbreweries in Denmark | 161 |
The Rise of Craft Brewing in the Netherlands | 259 |
The Change of Trendsetters in the Polish Beer Market | 294 |
12 Craft Beer in Slovakia | 321 |
13 The Recent Advent of Micro Producers in the Spanish Brewing Industry | 344 |
14 Beer on The Evolution of Micro and Craft Brewing in the UK | 373 |
19792015 | 397 |
16 Government Regulations and Microbreweries in Japan | 425 |
17 Craft Beer in China | 456 |
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Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry Christian Garavaglia,Johan Swinnen Anteprima non disponibile - 2019 |
Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry Christian Garavaglia,Johan Swinnen Anteprima non disponibile - 2018 |