Marks of ExcellenceThis text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. |
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Sommario
Introduction | 9 |
Taxonomy | 95 |
The production of meaning | 123 |
Copyright | |
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Marks of Excellence: The Function and Variety of Trademarks Per Mollerup Anteprima non disponibile - 1997 |
Parole e frasi comuni
advertising airline animal arbitrary arms association Bank become brand century CIGARETTES FILTER classes classified codes colours combination communication Company company's Copenhagen corporate created cross crown Danish Denmark descriptive mark descriptive name design programme distinction double early effect element example exist figurative final found mark found name France function furniture Germany graphic identification identity indicate intermediate International interpretant Italy label less letter letter mark level of signification Linguistically London look manufacturer meaning metaphoric mark motif motivated name mark nature non-acronym initial abbreviation non-figurative mark object organization organizational origin Pictonally Pictorially picture mark possible presented proper name Redesign referential refers relation relationship relevant representamen represents result Royal says shape sometimes sound stands star suggested Sweden Switzerland symbol System Table takes taxonomy term Today trademark visual Watermark
Informazioni bibliografiche
| Titolo | Marks of Excellence |
| Autore | Per Mollerup |
| Edizione | ristampa, riveduta |
| Editore | Phaidon Press, 1999 |
| Provenienza dell'originale | Pennsylvania State University |
| Digitalizzato | 9 feb 2011 |
| ISBN | 0714838381, 9780714838380 |
| Lunghezza | 240 pagine |
| Esporta citazione | BiBTeX EndNote RefMan |