A short course in international marketing blunders [electronic resource]: mistakes made by companies that should have known betterWorld Trade Press, 2009 - 177 pagine |
Sommario
The Why of International Marketing Blunders | 1 |
Language and Translation Blunders | 27 |
Product and Service Blunders | 46 |
Distribution Blunders | 75 |
Advertising Blunders | 90 |
Japan A World Unto Itself | 110 |
Altre edizioni - Visualizza tutto
A Short Course in International Marketing Blunders: Mistakes Made by ... Michael White Anteprima limitata - 2002 |
Parole e frasi comuni
According advertising campaign American analyst Arab auto automaker benzene Betty Crocker blunders bottle brand name buyers Coca-Cola commercial communication company’s comparative advertising competition competitors consumers corporate cost country’s cows create cultural customers Daihatsu developing Disney Disney’s distributors domestic economy ethnic Europe European export failed Firestone Ford foreign French Frito Bandito Frito-Lay giant global groups Hispanic Hong Kong immigrants important industry international business international marketing investment Iridium issue Japan Japanese market Kentucky Fried Chicken language lesson logistics magazine manufacturing market share marketing strategy marketplace McDonald’s million Mitsubishi Motors needs Olestra operations partner Pepsi percent Perrier water Peugeot potential problem Procter & Gamble promotion Proton Saga Qualcomm Raytheon reported reputation retail Schwinn sell ships Snapple sold Source Perrier success supplier target market television there’s tires Tokyo trade translated Volvo Wal-Mart Yugo Yugo America
Informazioni bibliografiche
| Titolo | A short course in international marketing blunders [electronic resource]: mistakes made by companies that should have known better Short course in international trade series |
| Autore | Michael White |
| Editore | World Trade Press, 2009 |
| ISBN | 160780008X, 9781607800088 |
| Lunghezza | 177 pagine |
| Esporta citazione | BiBTeX EndNote RefMan |