 | Jack Trout, Al Ries - 2001 - 224 pagine
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a ... | |
 | Al Ries, Jack Trout - 2001 - 225 pagine
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. | |
| |
