Compra usato 191,28 €
Consegna a 2,90 € 8 - 14 maggio. Maggiori informazioni
Usato: Buone condizioni | Dettagli
Venduto da London Lane Italia
Condizione: Usato: Buone condizioni
Commento: Spedisce dall'Inghilterra. Consegna entro 9-14 giorni lavorativi con la posta tradizionale. Spedito prontamente e imballato attentamente.
Immagine del logo dell'app Kindle

Scarica l'app Kindle gratuita e inizia a leggere immediatamente i libri Kindle sul tuo smartphone, tablet o computer, senza bisogno di un dispositivo Kindle.

Leggi immediatamente sul browser con Kindle per il Web.

Con la fotocamera del cellulare scansiona il codice di seguito e scarica l'app Kindle.

Codice QR per scaricare l'app Kindle

Segui gli autori

Jens Müller
Segui
Karen Weiland
Segui
Si è verificato un errore. Riprova a effettuare la richiesta più tardi.

Lufthansa and Graphic Design: Visual History of an Airplane: Visual History of an Airline Copertina flessibile – Illustrato, 1 ottobre 2011

Edizione Inglese di Jens Muller (a cura di), Karen Weiland (a cura di)
4,4 4,4 su 5 stelle 31 voti
Visualizza tutti i formati ed edizioni
Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.
Previous page
  1. Lunghezza stampa
    128 pagine
  2. Lingua
    Inglese
  3. Editore
    Lars Muller Publishers
  4. Data di pubblicazione
    1 ottobre 2011
  5. Dimensioni
    15.09 x 1.12 x 20.96 cm
  6. ISBN-10
    3037782676
  7. ISBN-13
    978-3037782675
  8. Visualizza tutti i dettagli
Next page

Descrizione prodotto

Dalla seconda/terza di copertina

With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time.

Dalla quarta di copertina

Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule f?r Gestaltung Ulm to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

Dettagli prodotto

  • Editore ‏ : ‎ Lars Muller Publishers; 1° edizione (1 ottobre 2011)
  • Lingua ‏ : ‎ Inglese
  • Copertina flessibile ‏ : ‎ 128 pagine
  • ISBN-10 ‏ : ‎ 3037782676
  • ISBN-13 ‏ : ‎ 978-3037782675
  • Peso articolo ‏ : ‎ 295 g
  • Dimensioni ‏ : ‎ 15.09 x 1.12 x 20.96 cm
  • Recensioni dei clienti:
    4,4 4,4 su 5 stelle 31 voti

Informazioni sugli autori

Segui gli autori per ottenere aggiornamenti sulle nuove uscite, oltre a consigli avanzati.
Pagina precedente
  1. Karen Weiland

    Karen Weiland

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Scopri di più sui libri dell'autore, guarda autori simili, leggi i blog dell’autore e altro ancora

    Scopri di più sulla pagina dell'autore
  2. Jens Müller

    Jens Müller

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Scopri di più sui libri dell'autore, guarda autori simili, leggi i blog dell’autore e altro ancora

    Scopri di più sulla pagina dell'autore
Pagina successiva

Recensioni clienti

4,4 su 5 stelle
4,4 su 5
31 valutazioni globali

Recensioni migliori da Italia

dan
4,0 su 5 stelle ben fatto
Recensito in Italia il 12 luglio 2013
Acquisto verificato
ben fatto, anche se speravo di vedere stampati meglio i manifesti, con dimensioni più grandi. cmq un buon volume. in linea con le aspettative.
Utile
 Segnala
Robin
4,0 su 5 stelle Up in the air
Recensito in Italia il 3 febbraio 2012
A worthwhile overview of this world-class airline's corporate look though the small size of the pages is not the best way to present all the interesting visual material.

Lufthansa corporate look really begins in 1963 when the management implemented design proposals put forward by a design team from Ulm design college under the direction of Otl Aicher. The reputation of the Ulm student design group was sufficient to allow this to happen. The design proposals allowed the airline, by 1967, to be one the world's most forward looking commercial carriers. The first pictorial section of the book shows the evolution from a rather haphazard graphic design approach, especially with paintings for posters, to a much tighter and simpler graphic style using photos, flat colour panels and clean typography.

The book's next section (printed on sixteen pages of orange paper) use excerpts from the Ulm design study. It seemed to be particularly thorough, covering every aspect of the airline's graphic look. The rest of the book looks in detail at various design manuals over the years, modifications to the logo from Helvetica Medium to Semi bold (and cutting part of the horizontal of the L so that it gave a tighter optical fit with rest of the logo) lots of ads and menu designs. In 1979 the airline's ad department did a design overhaul and created an even more comprehensive look which lasted up to 2000 when the Californian company Design Management Online took Lufthansa into the digital age with an online design manual. Unfortunately there are only two small, unreadable examples of the DMO work.

The last pages have some interesting comments from seven designers about the Lufthansa look, a company timeline and a book and article listing but no index.

I have mentioned the small page size and consequently small photos and graphics but also a small text size that makes reading the book very hard (so four stars). Six point type is just too small and annoyingly there is plenty of empty page space to allow for a larger size and for that matter bigger images throughout the pages. Oddly the book's Introduction is set in a quite readable eight point type.

Though the book is a paperback it has a jacket. Remove this and it unfolds to a mini poster with a mono graphic on one side and on the reverse seven colored profiles of the Lufthansa jet fleet with various livery options suggested over the years.
Utile
 Segnala
MacB773
3,0 su 5 stelle Migliorabile...
Recensito in Italia il 25 luglio 2012
Il libro presenta lo sviluppo del marchio Lufthansa dal punto di vista del graphic desing, riportando varie immagini ed esempi di come si stato creato un logo ancora perfetto dopo tantissimi anni di utilizzo. Nota dolente è composta dal formato del libro. Troppo piccolo! Un formato più grade, anche un semplicissimo A4, avrebbe permesso di apprezzare meglio l'opera. In generale è un libro che consiglio anche a un semplicisso fan del mondo dell'aviazione, estraneo al graphic design.
Una persona l'ha trovato utile
Utile
 Segnala

Le recensioni migliori da altri paesi

Traduci tutte le recensioni in Italiano
Amazon Customer
5,0 su 5 stelle A fascinating, well researched book.
Recensito nel Regno Unito il 8 agosto 2017
Acquisto verificato
A fascinating book. Very well researched, the book includes a huge amount of archive material about both the designs used and those that were not used. The illustrations would benefit from a larger format; my copy is 8 x 6 inches - I'm not sure if there ever was a larger format edition.
Segnala
Greg
5,0 su 5 stelle Aviation History - A rare view inside the development of a major airline's logo and design. Wonderful!
Recensito negli Stati Uniti il 12 marzo 2015
Acquisto verificato
While the lengthy review given by Robin Benson is apt, one does have to ask: where are ANY other airline livery books? A study on Pan American would be great, but one doesn't exist. There are some valid points raised by Robin, but the Ulm study itself by Aicher of 1962 and the corporate design manual of 1963 are very, very rare and most likely the airline would not let you look at the corporate design manual. While it is a small study with an excerpt of the Ulm 1962 study, is it not better than nothing at all? R.M.F's review also has good points, but again, even a little is better than nothing. Who knows, maybe since THIS little book exists, it might lead to a new and better one in the future. For myself, I would rather have a magnifying glass than look tirelessly at internet pictures (but those DO help...)
There are some upsides though: the dimensions of the logo and its history, the typography of the name and the design dimensions, the fonts used and some official design pictures give the book a push in the positive direction.
For myself imwould say it is a good book on the visual history of Lufthansa. Should still be in print! Poster/cover a great plus. Would reccomend to any aviation historian or graphics art/typography student. As an avid user of Donald Knuth's TeX typography program for math and general text, I do enjoy this book. Again, where is any other book on any other airline?
Una persona l'ha trovato utile
 Segnala
Manele Knill
5,0 su 5 stelle Ein Standardwerk
Recensito in Germania il 5 marzo 2015
Acquisto verificato
Mehr Standard geht nicht. Kaufen, ins Regal stellen und ab und zu durchblättern bis man auf die Idee kommt für einen großen Kunden mit viel Budget so etwas ähnliches zu gestalten und zu publizieren.
Segnala
M. SCHMIDT-BREMER Jr.
5,0 su 5 stelle Five Stars
Recensito negli Stati Uniti il 31 gennaio 2017
Acquisto verificato
Gave it to a DLH pilot who loved this book, which should tell you something about it!
Segnala
PatrickBerlin
5,0 su 5 stelle Sehr interessant!
Recensito in Germania il 28 novembre 2013
Acquisto verificato
Wer sich für Design und für die Lufthansa interessiert, und sei es auch nur exemplarisch, wird an diesem Buch seine Freude haben!
Gerade für Lufthansa-Interessierte gibt es viel interessantes und auch neues (altes) zu entdecken!
Segnala