Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
- Editore:
HARVARD UNIV PR
- EAN:
9780674011465
- ISBN:
0674011465
- Pagine:
- 336
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
Wry and insightful, "Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
Fuori catalogo - Non ordinabile
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