Front cover image for Principi di marketing

Principi di marketing

Philip Kotler (Author), Gary Armstrong (Author), Walter Giorgio Scott (Editor)
Print Book, Italian, 2006
Prentice Hall ; Pearson, Englewood Cliffs, Milano, 2006
XX, 892 p. ; 24 cm
9788871922522, 8871922522
875822708
Traduzione di: Principles of marketing