One click : Jeff Bezos and the rise of Amazon.com
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.
History
1 volume ; 20 cm
9780670920679, 9780141971100, 0670920673, 014197110X
1064845938
Originally published: 2011