Universal Principles of Design by William…

Universal Principles of Design (edition 2003)

by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)

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1,298	9	14,703	(4.03)	3

et.carole's review

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et.carole | Jan 21, 2022 |

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et.carole | Jan 21, 2022 |

Good overview, and great pointers. Examples are good too, although sometimes a bit hard to get.
Some concepts overlap.
No recap of multiple principles on some examples. Could have been useful.
Marked ~40 principles that are essential to my j0b as product manager. However, no big discoveries or true guidelines. Simply confirming what I observed already. (

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jbrieu | Nov 6, 2020 |

What to expect from a book with such a title.

I only read about 30 principles, including a few ones that might be helpful.
Disliked this book. (

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AlexandraWD | May 24, 2016 |

The subtitle of this book is "100 ways to enhance usability, influence perception, increase appeal, make better design decisions and teach through design" and it is pretty accurate. The principles are drawn from different design disciplines including information architecture, interface design and architecture as well as engineering and (some) marketing. There is a strong bias in favor of human-factors principles dealing with individual perception and cognition. I would imagine that it can serve as a handy reference for interaction designers, particularly in cases concerned with interface design and usability.

jonas.lowgren | Apr 20, 2011 |

bby310 ders kştabı

tonta | Apr 16, 2009 |

Outstanding collection of design principals and ideals. You will love this book if you understand what the words in the title mean. This is a listing of the widely accepted principals of good design. It is not a how-to, it is not for specific things like ads, websites, and so on. Universal, Principals, Design. If that is what you need, you can't do better than this book. Concise and useful explainations of each principal gives you understanding without having to filter through a 400 page text book. (

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ArcticLlama | Feb 4, 2009 |

http://www.presentationzen.com/presentationzen/2007/03/signaltonoise_r.html

rdeheras | Mar 24, 2007 |

A beautiful presentation of other peoples' ideas. My mind toggles between "seen before" and "simply charming". The book serves as a mouthwatering reading list (although you can find most of their sources at their website too). It is not clear, however, why a certain idea or principle merits its inclusion (or exclusion).

The clean layout makes it an excellent educational reference tool (as well as an intrigueing coffee table book). I only wish, the authors had attempted to show that principles clash. If you adhere to one principle, you will have to give way on the other. The designer's task is to find the best trade-off. (

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jcbrunner | Mar 3, 2006 |

Selected e-content from Google Books: https://goo.gl/SVPN08

Review from World Cat:
"Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Book jacket."--Jacket.

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