Digital dreams : the work of the Sony Design Center
For the past half century, the Sony Corporation has been highly successful at tapping the seductive nature of consumer electronics. Around the globe their products are recognized as symbols of cutting-edge technology and innovative design, making Sony the undisputed leader in high tech and one of the most recognized brand names in the world. This book takes an unprecedented look inside the world's most influential design center and their products--many never before published--for the next millennium. With nearly 250 industrial designers--graphic, packaging, and logotype designers, user-interface specialists and Web designers--working in offices from Tokyo to San Francisco to Cologne, the Sony Design Center is responsible for nearly 2,000 new products, concepts, packaging schemes and design strategies every year. By shaping the most pivotal technologies of our time, the Design Center exerts a greater influence on popular culture and current trends in industrial and graphic design than any other single entity.--From publisher description
207 pages : illustrations (some color) ; 30 cm
9780789302625, 0789302624
40632798
Sony philosophy
The culture of design
The design of culture
Sony spirit
Sunrise/sunset
Radio
Voice recorder
Walkman
Discman
MD walkman
Headphones
Achieving flatness
Choreographing the user's movements
Professional equipment
Home audio/video
Hardware interaction
Blind interaction
Info-navi system
PerfecTV
Sony.com
Gifts for the world
The Sony logo
PlayStation
VAIO
VAIO Space
Tama
SonicFlow
My first Sony
Creating user scenarios
Z100
Defining the edge
Freq
Psyc
Turning product into myth
Zooming user interface
AIDJ
Emusic
Noise art
Stick
PelaPela
Cellular cam
VRVJ
Commet
Digital block
Uma FM
CD Ease
Memory Stick
DIgital dreamer
Dramatis personae