Front cover image for The startup way : how entrepreneurial management transforms culture and drives growth

The startup way : how entrepreneurial management transforms culture and drives growth

Eric Ries (Author)
Discusses how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into modern organizations
Print Book, English, 2017
Portfolio Penguin, [London], 2017
ix, 390 pages ; 24 cm
9780241197264, 9780241197240, 0241197260, 0241197244
1008607997
Ebook version :
Part one: The modern company
Respect the past, invent the future: Creating the modern company
Entrepreneurship: The missing function
A startup state of mind
Lessons from the lean startup
A management system for innovation at scale
Part two: A road map for transformation
Phase one: Critical mass
Phase two: Scaling up
Phase three: Deep systems
Innovation accounting
Part three: The big picture
A unified theory of entrepreneurship
Toward a pro-entrepreneurship public policy
Epilogue: A new civic religion