Business marketing management
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce
Print Book, English, 2009
10th ed View all formats and editions
South-Western ; Cengage Learning [distributor], Mason, Ohio, London, 2009
Case studies
pages
9780324581638, 0324581637
316430431
pt. l. The environment of business marketing. A business marketing perspective
The business market : perspectives on the organizational buyer
pt. ll. Managing relationships in business marketing. Organizational buying behavior
Customer relationship management strategies for business markets
pt. lll. Assessing market opportunities. Segmenting the business market and estimating segment demand
pt. lV. Formulating business marketing strategy. Business marketing planning : strategic perspectives
Business marketing strategies for global markets
Managing products for business markets
Managing innovation and new industrial product development
Managing services for business markets
Managing business marketing channels
E-commerce strategies for business markets
Supply chain management
Pricing strategy for business markets
Business marketing communications : advertising and sales promotion
Business marketing communications : managing the personal selling function
pt. V. Evaluating business marketing strategy and performance. Marketing performance measurement
Previous edition: Mason, Ohio: Thomson South-Western, 2006