Front cover image for Lovemarks : the future beyond brands

Lovemarks : the future beyond brands

As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.
Print Book, English, 2004
Murdoch Books, Millers Point, N.S.W., 2004