Start with why how great leaders inspire everyone to take action
Why are some people and organizations more inventive, pioneering and successful than others? In business, it doesn't matter what you do, it matters WHY you do it. Here, Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - why?. Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. This book is for anyone who wants to inspire others, or to be inspired. Based on the most-watched TED Talk of all time. 'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes 'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within
1 online resource (x, 246 p. :) ill.
9780241958230, 0241958237
1204675505
Preface: The power of why
Introduction: Why start with why?
A world that doesn't start with why: Assume you know ; Carrots and sticks
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
Leaders need a following: The emergence of trust ; How a tipping point tips
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
The biggest challenge is success: When why goes fuzzy ; Split happens
Discover why: The origins of a why ; The new competition
Afterword: Be a part of this movement, share your vision of the world
"First published in the United States of America ... 2009 "--T.p. verso
Includes index
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archive.org Free eBook from the Internet Archive