Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done
xii, 237 pages : illustrations ; 24 cm
9780749443719, 0749443715
60666910
Originally published: New York : Free Press, ©2005