Apple design

Authors:Sabine Schulze (Editor), Ina Gratz (Editor), Friedrich von Borries (Contributor), Museum für Kunst und Gewerbe Hamburg (Host institution)

Summary:Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive, the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the German brand Braun, and enumerates the famous Ten Rules for Good Design promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them

Print Book, English, 2011

Edition:View all formats and editions

Publisher: Hatje Cantz, Ostfildern, 2011

Genre:Exhibition catalogues

Physical Description:319 pages : illustrations (chiefly colour), portraits (some colour) ; 30 cm

ISBN:

9783775733298, 9783775730112, 9783775730105, 3775733299, 3775730117, 3775730109