The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First CenturyRoutledge, 26 mag 2010 - 448 pagine The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. |
Sommario
Preface | |
1 | |
PERSUASION IN AMERICAN SOCIETY | |
2 | |
Functions and Consequences | |
Functionsand Consequences | |
4 | |
Part | |
Applying Theoryto | |
Personality and Persuasion | |
Cognitive Dissonance Theory | |
Interpersonal Persuasion | |
Part | |
Advertising | |
Advertising | |
Communication Campaigns | |
Processing Persuasive Communications | |
Source Factors in Persuasion | |
Source Factors in Persuasion | |
Communication Campaigns | |
References | |
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First ... Richard M. Perloff Anteprima limitata - 2010 |
Parole e frasi comuni
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